工商管理英語(yǔ)教程
- 所屬分類：
- 作者：
張初愚 主編
- 出版社：
西安交通大學(xué)出版社
- ISBN：9787560530888
- 出版日期：2009-5-1
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原價(jià)：
￥42.00元
現(xiàn)價(jià)：￥33.30元
-
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圖書(shū)簡(jiǎn)介
本書(shū)修訂仍保留了原有特色：
1.選材新。本書(shū)百分之八十的內(nèi)容選自最近新出的英語(yǔ)原版著作。
2.以工商管理為中心內(nèi)容，選材全面。包括了企業(yè)管理的一般理論，比如經(jīng)理的作用，計(jì)劃，組織，領(lǐng)導(dǎo)，控制以及經(jīng)濟(jì)學(xué)十大原理。包括了對(duì)企業(yè)職能部強(qiáng)門(mén)具體業(yè)務(wù)的描述。比如市場(chǎng)營(yíng)銷，人力資源管理，廣告，批發(fā)，零售等。為了增強(qiáng)實(shí)際應(yīng)用性，編排了商業(yè)宣講，和企業(yè)招聘面試兩個(gè)單元，以方便學(xué)生演練提高實(shí)際技能。
3.內(nèi)容豐富。每單元有正課文一篇，副課文一篇，理論與實(shí)例并茂，以利于學(xué)生既能嚴(yán)謹(jǐn)細(xì)致地學(xué)習(xí)，又能有充足的材料瀏覽，拓寬視野。
4.練習(xí)類型多樣，形式活潑。聽(tīng)，說(shuō)，填，選，翻譯，寫(xiě)作，難易兼顧。以供根據(jù)不同情況選擇使用，幫助學(xué)生掌握并鞏固所學(xué)內(nèi)容。
5.主要部分選材水平適中，深入淺出，避免了晦澀艱深。本書(shū)重點(diǎn)不是放在加強(qiáng)學(xué)生鉆研高深理論的能力上，而是幫助學(xué)生建立堅(jiān)實(shí)的工商管理專業(yè)基礎(chǔ)，并掌握用英語(yǔ)表達(dá)專業(yè)內(nèi)容的技能。
目錄
Unit 1 What is a Manager?
Additional reading What is Management?
Unit 2 Levels of Management
Additional reading What It Takes to Be a Great Manager
Unit 3 Management-a Dynamic Process
Additional reading A Chaging Workforce:Older and More Diverse
Unit 4 Ten Principles of Economics (Part Ⅰ)
Additional reading Supply and Demand
Unit 5 Ten Principles of Economics(Part Ⅱ)
Additional reading National Income Accounts
Unit 6 Planning
Additional reading Overview of Goals and Plans
Unit 7 Organizing
Additional reading Departmentlization
Unit 8 Leading(Part Ⅰ)
Additional reading reading Leading(Part Ⅱ)
Unit 9 The Basic Structure and Objectives of the Control Process
Additional reading Budget and financial Controls
Unit 10 The Business Presentation
Additional reading Types of Presentations and Five Propositions about Presentations
Unit 11 Forms of Business Enterprise
Additional reading Categorize a Company by Industry Sector
Unit 12 The Role of Services in an Economy
Additional reading Management Challenges
Unit 13 The World of Retailing
Additional reading Developing a Retail Strategy
Unit 14 The Role of Marketing Research in Decision Making
Additional reading The Nature of Marketing
Unit 15 Human Resource Management and Competitive Advantage
Additional reading The Industrial Relations System
Unit 16 Entrepreneurs:The Energizers of Small business
Additional reading Characteristics of Entrepreneurs
Unit 17 Business Ethics
Additional reading Manifestations of Ethical Dilemmas
Unit 18 The Job Interview
Additional reading Preparing Your Resume
Appendix Ⅰ Reference Translation of the Main Texts
Appendix Ⅱ Key to the Exercises
Appendix Ⅲ Tapescripts
Appendix Ⅳ Glossary
