國(guó)際商務(wù)英語(yǔ)(婁鈺)
- 所屬分類(lèi)：
商業(yè)英語(yǔ)
- 作者：
婁鈺 主編
- 出版社：
立信會(huì)計(jì)出版社
- ISBN：9787542934185
- 出版日期：2012-4-1
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原價(jià)：
￥25.00元
現(xiàn)價(jià)：￥22.00元
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圖書(shū)簡(jiǎn)介
本書(shū)以全國(guó)國(guó)際商務(wù)專(zhuān)業(yè)技術(shù)資格考試中規(guī)定的相關(guān)知識(shí)內(nèi)容為依據(jù)，并注意選收國(guó)際上最新、最具代表性的材料，力求做到系統(tǒng)性、科學(xué)性和實(shí)用性的統(tǒng)一。教材中附有大量的國(guó)際商務(wù)英語(yǔ)資格考試和全國(guó)外銷(xiāo)員資格考試試題，滿足準(zhǔn)備國(guó)際商務(wù)師和外銷(xiāo)員考試的讀者的需要。
目錄
本書(shū)以全國(guó)國(guó)際商務(wù)專(zhuān)業(yè)技術(shù)資格考試中規(guī)定的相關(guān)知識(shí)內(nèi)容為依據(jù)，并注意選收國(guó)際上最新、最具代表性的材料，力求做到系統(tǒng)性、科學(xué)性和實(shí)用性的統(tǒng)一。教材中附有大量的國(guó)際商務(wù)英語(yǔ)資格考試和全國(guó)外銷(xiāo)員資格考試試題，滿足準(zhǔn)備國(guó)際商務(wù)師和外銷(xiāo)員考試的讀者的需要。
Unit One International Business
I. The Conception of International Business
II. Forms of International Business
III. Trade Barrie
IV. Main International Business Organizatio
V. International Business Law
Unit Two International Marketing
I. The Conception of International Marketing
II. Functio of Marketing
III. Marketing Research
IV. The Marketing Mix
V. Promotion and Distribution
VI. Advertising
Unit Three International Finance
I. The Conception of International Finance
II. Foreign Exchange and Foreign Exchange Market
III. International Money System
Unit Four Establishing Business Relation
I. The Steps of Establishing Business Relatiohip
II. Channels of Establishing Business Relation
III. Writing Principles and Language Features of Business
Writing
IV. The Structure and Layout of a Business Letter
V. Writing for Business English Telegrams and Telexes
Unit Five Contract
I. Business Negotiation
II. The Formation of a Contract
III. The Contents of a Contract
IV. Specimen of Sales Contract
Unit Six Exporting and Importing Procedure
I. Exporting Procedure
II. Importing Procedure
Unit Seven Trade Terms
I. International Customs and Practices
II. The Contents of INCOTERMS 2010
III. Commission and Discount
Unit Eight Quality of Commodity
I. The Importance of the Quality of Goods
II. Methods of Stipulating Quality of the Goods
III. Quality Clause in the Sales Contract
Unit Nine Quantity and Packing of Commodities
I. The Conception of Quantity of Commodities
II. The Calculation of the Weight of the Commodities
III. The Definition of Packing
IV. The Functio of Packing
V. Kinds of Packing
VI. Kinds of Marks
Unit Ten Commodity Ipection
I. Definition of Commodity Ipection
II. Time and Place of Ipection
III. Receipt and Acceptance
IV. Main Ipection Ititutio
V. Ipection Certificate
VI. Ipection Clause in Sales Contract
Unit Eleven International Cargo Traportation
I. Kinds of International Cargo Traportation
II. Liner and Tramp
III. Bill of Lading
IV. Other Kinds of Traportation Documents
Unit Twelve International Cargo Traportation Iurance
I. The Conception of Traportation Iurance
II. Risks, Losses and Expees
III. China Iurance Coverage
IV. Ititute Marine Cargo Clause
V. Iurance Documents
Unit Thirteen International Payment
I. Itrument of Payment
II. Mode of Payment
Unit Fourteen Disputes, Claims, Arbitration and Force
Majeure
I. Disputes
II. Claim and Satisfaction
III. Arbitration
IV. Force Majeure
Unit Fifteen E-Commerce
I. The Conception of E-Commerce
II. Components of an Internet Business
III. Types of E-Commerce
IV. The Benefits of E-Commerce
V. The Implement of E-Commerce
VI. Applicatio of E-Commerce
Unit Sixteen Business and Society
I. Social Respoibility
II. Business Ethics
III. Coumerism
Bibliography
