國(guó)際商務(wù)英語（修訂版）
- 所屬分類：
商業(yè)英語
- 作者：
孫瑩 主編
- 出版社：
經(jīng)濟(jì)管理出版社
- ISBN：9787509616666
- 出版日期：2011-12-1
-
原價(jià)：
￥39.00元
現(xiàn)價(jià)：￥28.50元
-
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圖書簡(jiǎn)介
經(jīng)濟(jì)貿(mào)易的發(fā)展急需大量的國(guó)際貿(mào)易人才，特別是擁有一定英語能力的外貿(mào)綜合型應(yīng)用人才。孫瑩編寫《國(guó)際商務(wù)英語》的目的是使廣大讀者了解國(guó)際商務(wù)相關(guān)知識(shí)，掌握參與國(guó)際貿(mào)易必備的國(guó)際市場(chǎng)營(yíng)銷分析能力與國(guó)際貿(mào)易實(shí)務(wù)操作能力，具備一定對(duì)外貿(mào)易談判技巧。
目錄
GLOBALIZATION
Module 1 INTRODUCTION
Chapter 1 The World Renowned Banks
1.1 Citigroup
1.2 Dai-Ichi Kangyo Bank
1.3 JPMorgan Chase
1.4 Bank of America
1.5 Barclays Bank
1.6 Hong Kong and Shanghai Banking Corp.Ltd.
1.7 Bank of China
1.8 Bank of Montreal
1.9 Swiss Bank Corp
1.10 Fit Intetate Bankcorp
1.11 Standard Chartered Bank
1.12 Deutsche Bank
1.13 Bank of England
Reading Material
Exercises
Business Tip: Business Meeting
Chapter 2 International Economic Organizatio
2.1 Compreheive Economic Organizatio
2.2 Organizatio in.Trade
2.3 Organizatio in Finance
Reading Material
Exercises
Business Tip: Business Lunch
Module 2 INTERNATIONAL MARKETING
Chapter 1 Introduction to Marketing
Reading Material
Exercises
Business Tip: Making a Client Wait
Chapter 2 Analysis of Market Environment
2.1 Background of Market Environment
2.2 Relevant Knowledge
Reading Material
Business Tip: Learn About the Art of Gifting
Chapter 3 Market Research
3.1 Pre-knowledge
3.2 Theory of Marketing
Business Tip: Express Youelf through Your Business Card
Chapter 4 Market Segmentation, Targeting and Positioning
4.1 Introduction
4.2 Relevant Knowledge
Reading Material
Exercises
Business Tip: Negotiating Tip
Chapter 5 The Marketing Mix
5.1 4P's
5.2 Promotional Mix
Chapter 6 Channels of Distribution
6.1 Channels of Distribution
6.2 Wholesaling
Business Tip : Conveational Tip
Chapter 7 Marketing for E-commerce
7.1 Marketing for E-commerce
7.2 Relevant Knowledge
Reading Material
Module 3 PRACTICE OF INTERNATIONAL BUSINESS
Chapter 1 Establishing Business Relatio
1.1 Pre-knowledge
1.2 Correspondence
1.3 Dialogues
Exercises
Reading Material
Chapter 2 Inquiries and Offe
2.1 Pre-knowledge
2.2 Correspondence
2.3 Dialogues
Exercises
Reading Material
Chapter 3 Counteroffe
3.1 Pre-knowledge
3.2 Correspondence
3.3 Dialogues
Exercises
Reading Material
Chapter 4 Shipment
4.1 Pre-knowledge
4.2 Correspondence
4.3 Dialogues
Exercmes
Reading Material
Chapter 5 Iurance
5.1 Pre-knowledge
5.2 Correspondence
5.3 Dialogues
Exercises
Reading Material
Chapter 6 Terms of Payment
6.1 Pre-knowledge
6.2 Correspondence
6.3 Dialogues
Exercises
Reading Material
Chapter 7 Conclusion of Business
7.1 Pre-knowledge
7.2 Correspondence
7.3 Dialogues
Exercises
Module 4 BUSINESS CONTRACT MAKING
Chapter 1 Concept of Business Contract
1.1 Theory of Business Contract
1.2 Relevant Knowledge
Reading Material
Exercises
Chapter 2 Tips for a Business Contract
2.1 Tips to Create Business Contract
2.2 Tips for Business Contract Drafting
2.3 Tips for Business Contract Reviewing
2.4 Tips for Business Contract Negotiating
2.5 Tips for Business Contract Signing
Exercises
Reading Material
參考答案
參考文獻(xiàn)
經(jīng)濟(jì)貿(mào)易的發(fā)展急需大量的國(guó)際貿(mào)易人才，特別是擁有一定英語能力的外貿(mào)綜合型應(yīng)用人才。孫瑩編寫《國(guó)際商務(wù)英語》的目的是使廣大讀者了解國(guó)際商務(wù)相關(guān)知識(shí)，掌握參與國(guó)際貿(mào)易必備的國(guó)際市場(chǎng)營(yíng)銷分析能力與國(guó)際貿(mào)易實(shí)務(wù)操作能力，具備一定對(duì)外貿(mào)易談判技巧。
GLOBALIZATION
Module 1 INTRODUCTION
Chapter 1 The World Renowned Banks
1.1 Citigroup
1.2 Dai-Ichi Kangyo Bank
1.3 JPMorgan Chase
1.4 Bank of America
1.5 Barclays Bank
1.6 Hong Kong and Shanghai Banking Corp.Ltd.
1.7 Bank of China
1.8 Bank of Montreal
1.9 Swiss Bank Corp
1.10 Fit Intetate Bankcorp
1.11 Standard Chartered Bank
1.12 Deutsche Bank
1.13 Bank of England
Reading Material
Exercises
Business Tip: Business Meeting
Chapter 2 International Economic Organizatio
2.1 Compreheive Economic Organizatio
2.2 Organizatio in.Trade
2.3 Organizatio in Finance
Reading Material
Exercises
Business Tip: Business Lunch
Module 2 INTERNATIONAL MARKETING
Chapter 1 Introduction to Marketing
Reading Material
Exercises
Business Tip: Making a Client Wait
Chapter 2 Analysis of Market Environment
2.1 Background of Market Environment
2.2 Relevant Knowledge
Reading Material
Business Tip: Learn About the Art of Gifting
Chapter 3 Market Research
3.1 Pre-knowledge
3.2 Theory of Marketing
Business Tip: Express Youelf through Your Business Card
Chapter 4 Market Segmentation, Targeting and Positioning
4.1 Introduction
4.2 Relevant Knowledge
Reading Material
Exercises
Business Tip: Negotiating Tip
Chapter 5 The Marketing Mix
5.1 4P's
5.2 Promotional Mix
Chapter 6 Channels of Distribution
6.1 Channels of Distribution
6.2 Wholesaling
Business Tip : Conveational Tip
Chapter 7 Marketing for E-commerce
7.1 Marketing for E-commerce
7.2 Relevant Knowledge
Reading Material
Module 3 PRACTICE OF INTERNATIONAL BUSINESS
Chapter 1 Establishing Business Relatio
1.1 Pre-knowledge
1.2 Correspondence
1.3 Dialogues
Exercises
Reading Material
Chapter 2 Inquiries and Offe
2.1 Pre-knowledge
2.2 Correspondence
2.3 Dialogues
Exercises
Reading Material
Chapter 3 Counteroffe
3.1 Pre-knowledge
3.2 Correspondence
3.3 Dialogues
Exercises
Reading Material
Chapter 4 Shipment
4.1 Pre-knowledge
4.2 Correspondence
4.3 Dialogues
Exercmes
Reading Material
Chapter 5 Iurance
5.1 Pre-knowledge
5.2 Correspondence
5.3 Dialogues
Exercises
Reading Material
Chapter 6 Terms of Payment
6.1 Pre-knowledge
6.2 Correspondence
6.3 Dialogues
Exercises
Reading Material
Chapter 7 Conclusion of Business
7.1 Pre-knowledge
7.2 Correspondence
7.3 Dialogues
Exercises
Module 4 BUSINESS CONTRACT MAKING
Chapter 1 Concept of Business Contract
1.1 Theory of Business Contract
1.2 Relevant Knowledge
Reading Material
Exercises
Chapter 2 Tips for a Business Contract
2.1 Tips to Create Business Contract
2.2 Tips for Business Contract Drafting
2.3 Tips for Business Contract Reviewing
2.4 Tips for Business Contract Negotiating
2.5 Tips for Business Contract Signing
Exercises
Reading Material
參考答案
參考文獻(xiàn)
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