商務(wù)英語(yǔ)閱讀
- 所屬分類(lèi)：
- 作者：
張真 等主編
- 出版社：
武漢理工大學(xué)出版社
- ISBN：9787562930990
- 出版日期：2010-9-1
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原價(jià)：
￥26.00元
現(xiàn)價(jià)：￥20.80元
-
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圖書(shū)簡(jiǎn)介
本書(shū)分為四大部分，每部分包括三個(gè)單元。第一部分為文秘實(shí)務(wù)，在詮釋秘書(shū)多重角色的同時(shí)，較為詳細(xì)地描述了文秘的具體工作，如會(huì)議的策劃和組織、人際溝通等。第二部分為國(guó)際貿(mào)易，介紹了國(guó)際貿(mào)易的基本概念、貿(mào)易術(shù)語(yǔ)以及國(guó)際貿(mào)易的支付方式。第三部分為市場(chǎng)營(yíng)銷(xiāo)，闡述了營(yíng)銷(xiāo)的概念、營(yíng)銷(xiāo)組合、營(yíng)銷(xiāo)策略和營(yíng)銷(xiāo)計(jì)劃。第四部分為管理，其內(nèi)容涉及管理者的職能、人力資源管理和生產(chǎn)質(zhì)量管理等主題。
本書(shū)可作為高等院校經(jīng)貿(mào)類(lèi)專(zhuān)業(yè)、商務(wù)英語(yǔ)專(zhuān)業(yè)師生的教材，也可以作為其他有志于從事國(guó)際商務(wù)的各行人士的參考讀本。
目錄
Part ⅠSecretarial Practice
Unit One At the Office
Section A Text Understanding
Section B Speed Reading
Section C Case Study
Section D Supplementary Reading
Unit Two At a Meeting
Section A Text Understanding
Section B Speed Reading
Section C Case Study.
Section D Supplementary Reading
Unit Three Between Us
Section A Text Understanding
Section B Speed Reading
Section C Case Study
Section D Supplementary Reading
Part ⅡInternational Trade
Unit Four International Trade Foundations
Section A Text Understanding
Section B Speed Reading
Section C Case Study
Section D Supplementary Reading
Unit Five Export / Import Transaction
Section A Text Understanding
Section B Speed Reading
Section C Case Study
Section D Supplementary Reading
Unit Six International Payment
Section A Text Understanding
Section B Speed Reading
Section C Case Study
Section D Supplementary Reading
Part Ⅲ Marketing
Unit Seven What Is All about Marketing?
Section A Text Understanding
Section B Speed Reading
Section C Case Study
Section D Supplementary Reading
Unit Eight Developing Marketing Mixes
Section A Text Understanding
Section B Speed Reading
Section C Case Study
Section D Supplementary Reading
Unit Nine Marketing Strategy and Plan
Section A Text Understanding
Section B Speed Reading
Section C Case Study
Section D Supplementary Reading
Part Ⅳ Management
Unit Ten Introduction to Management
Section A Text Understanding
Section B Speed Reading
Section C Case Study
Section D Supplementary Reading
Unit Eleven Human Resource Management
Section A Text Understanding
Section B Speed Reading
Section C Case Study
Section D Supplementary Reading
Unit Twelve Production and Quality Management
Section A Text Understanding
Section B Speed Reading
Section C Case Study
Section D Supplementary Reading
參考文獻(xiàn)
