商務(wù)英語(yǔ)應(yīng)用文寫(xiě)作
- 所屬分類(lèi)：
- 作者：
施曉燕，李紅 主編
- 出版社：
科學(xué)出版社
- ISBN：9787030286383
- 出版日期：2010-9-1
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原價(jià)：
￥20.00元
現(xiàn)價(jià)：￥14.50元
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圖書(shū)簡(jiǎn)介
本教材比較系統(tǒng)地介紹了商務(wù)英語(yǔ)信函寫(xiě)作和商務(wù)英語(yǔ)常用文體寫(xiě)作的基本知識(shí)。其中涉及商務(wù)信函寫(xiě)作的第一部分11個(gè)單元，主要按商務(wù)貿(mào)易流程中各個(gè)環(huán)節(jié)的順序編寫(xiě)；第二部分5個(gè)單元包含了商務(wù)電子郵件、備忘錄、會(huì)議紀(jì)要、報(bào)告、合同等商務(wù)英語(yǔ)中常用的主要文體。本書(shū)將寫(xiě)作知識(shí)和技巧的介紹與學(xué)生寫(xiě)作技能的培養(yǎng)相結(jié)合，為學(xué)生提供了大量的范文、詞匯和常用例句，以有效地提高學(xué)生的實(shí)際語(yǔ)言運(yùn)用能力。
附錄部分包括常用商務(wù)英語(yǔ)縮略語(yǔ)和常用電子郵件縮寫(xiě)詞、首字母組合和行話(huà)。
本書(shū)適合高等院校英語(yǔ)、工商管理和經(jīng)濟(jì)管理類(lèi)專(zhuān)業(yè)使用，也可供對(duì)外經(jīng)貿(mào)業(yè)務(wù)人員和各類(lèi)涉外企業(yè)人員參考。
目錄
PART Ⅰ Business Correspondence
Unit1 Fundamentals of Business Letter Writing
1.1 Language Style and Tone of Business Writing
1.2 Essential Principles of Business Writing
Unit 2 The Components and Layout of the Business Letter
2.1 The Components of the Business Letter
2.2 The Layout of the business letter
2.3 The Layout oft_he Envelope
Unit 3 Status/Credit Inquiries and Replies
3.1 Introduction to Status/Credit Inquiries and Replies
3.2 Sample Letters
Unit 4 Establishment of Business Relations
4.1 Introduction to Letters of Establishing Business Relations and Replies
4.2 Sample Letters
Unit 5 Inquiries and Replies
5.1 Introduction to Inquiries and Replies
5.2 Sample Letters
Unit 6 Quotations, Offers and Counter-Offers
6.1 Introduction to Quotations, Offers and Counter-Offers
6.2 Sample Letters
Unit 7 Orders and Replies
7.1 Introduction to Orders and Replies
7.2 Sample Letters
Unit 8 Payment and Settlement
8.1 Introduction to International Payments
8.2 Letters Concerning Payments
8.3 Sample Letters
Unit 9 Packing and Shipment
9.1 Introduction to Packing and Shipment
9.2 Sample Letters
Unit 10 Insurance
10.1 Introduction to Insurance
10.2 Letters Concerning Insurance
10.3 Sample Letters
Unit 11 Complaints/Claims and Adjustments
11.1 Introduction to Complaints/Claims and Adjustments
11.2 Sample Letters
PART Ⅱ Other Practical Business Writings
Unit 12 E-mail Writing
12.1 Introduction to E-mail Writing
12.2 Sample E-mails for Business Communication
Unit 13 Memo Writing
13.1 Introduction to Memo Writing
13.2 Sample Memos
Unit 14 Minutes Writing
14.1 Introduction to Minutes Writing
14.2 Sample Minutes
Unit 15 Business Report Writing
15.1 Introduction to Business Report Writing
15.2 Types of Reports
15.3 Sample Reports
Unit 16 Contract Writing
16.1 Introduction to Contract Writing
16.2 Sample Contracts
Appendix Ⅰ 常用商務(wù)英語(yǔ)縮略語(yǔ)
Appendix Ⅱ 常用電子郵件縮寫(xiě)詞、首字母組合和行話(huà)
References
