商務(wù)英語(yǔ)閱讀
- 所屬分類(lèi)：
- 作者：
陳滄淵 主編
- 出版社：
廈門(mén)大學(xué)出版社
- ISBN：9787561535011
- 出版日期：2010-8-1
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原價(jià)：
￥39.00元
現(xiàn)價(jià)：￥29.20元
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圖書(shū)簡(jiǎn)介
本書(shū)共有23個(gè)單元、內(nèi)容包括：國(guó)際貿(mào)易、國(guó)際營(yíng)銷(xiāo)、國(guó)際金融、國(guó)際商法、國(guó)際運(yùn)輸、國(guó)際投資、國(guó)際稅收、國(guó)際技術(shù)轉(zhuǎn)讓、跨國(guó)財(cái)務(wù)管理、高科技產(chǎn)品營(yíng)銷(xiāo)、信息系統(tǒng)、商務(wù)溝通等，涵蓋了商務(wù)活動(dòng)的方方面面，教師在教學(xué)過(guò)程中可根據(jù)各高校不同專(zhuān)業(yè)、不同教學(xué)對(duì)象、不同的教學(xué)目標(biāo)及課時(shí)量的差異對(duì)各單元內(nèi)容進(jìn)行取舍。
目錄
Unit One: International Trade
Pre-reading activity
Text A
Text B
Text C
Unit Two: Marketing
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Text A
Text B
Text C
Unit Three : International Finance
Pre-reading activity
Text A
Text B
Text C
Unit Four:International Business Law
Pre-reading activity
Text A
Text B
Text C
Unit Five: International Transportation
Pre-reading activity
Text A
Text B
Text C
Unit Six: International Investment
Pre-reading activity
Text A
Text B
Text C
Unit Seven: International Taxation
Pre-reading activity
Text A
Text B
Text C
Unit Eight:International Technology Transfer
Pre-reading activity
Text A
Text B
Text C
Unit Nine: Multinational Financial Management
Pre-reading activity
Text A
Text B
Text C
Unit Ten: Marketing High-Tech Products
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Text A
Text B
Text C
Unit Eleven: Information System
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Text A
Text B
Text C
Unit Twelve: Business Communication
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Text A
Text B
Text C
Unit Thirteen: Advertising Media
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Text A
Text B
Text C
Unit Fourteen: Leadership
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Text A
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Text C
Unit Fifteen: Corporate Culture
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Text A
Texf B
Text C
Unit Sixtee: Brand Management
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Text A
Text B
Text C
Unit Seventeen: Merger, Acquisition and Restructuring
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Text A
Text B
Text C
Unit Eighteen: Working Through Cross Culture
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Text A
Text B
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Unit Nineteen: Consumer Behavior
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Text A
Text B
Text C
Unit Twenty: Globalization
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Text A
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Text C
Unit Twenty-One: Corporate Strategy
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Text A
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Text C
Unit Twenty-Two: Business Tourism
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Text A
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Text C
Unit Twenty-Three: Electronic Commerce
Pre-reading activity
Text A
Text B
Text C
