會(huì)展英語(yǔ)（含1MP3光盤(pán)）
- 所屬分類：
- 作者：
馮瑋 主編，杜昌國(guó) 副主編
- 出版社：
武漢大學(xué)出版社
- ISBN：9787307068131
- 出版日期：2009-4-1
-
原價(jià)：
￥28.00元
現(xiàn)價(jià)：￥22.40元
-
本書(shū)信息由合作網(wǎng)站提供，請(qǐng)前往以下網(wǎng)站購(gòu)買(mǎi)：
圖書(shū)簡(jiǎn)介
本教材由會(huì)議英語(yǔ)和展會(huì)英語(yǔ)兩大部分組成。各有7個(gè)單元。內(nèi)容涉及會(huì)展商務(wù)背景、會(huì)展交際會(huì)話、會(huì)展短文閱讀、會(huì)展應(yīng)用文寫(xiě)作以及綜合練習(xí)。本書(shū)的特點(diǎn)：專業(yè)性和實(shí)用性強(qiáng)。填補(bǔ)目前市場(chǎng)沒(méi)有此類書(shū)的空白。
目錄
Part One English for Conventions
Unit I Talking about Convention Industry
Background and Direction
Dialogue 1 : What Makes a Great Convention City?
Dialogue 2: Booking a Meeting
Reading: The Historical Development of Convention Industry
Practical Writing: Convention or Meeting Proposal
Exercises
Unit 2 Planning of Meetings and Conventions
Background and Direction
Dialogue 1 : Planning for the Convention
Dialogue 2 : Arranging for the Convention
Reading: The Routine Work of Meeting Planner
Practical Writing: Convention Lead Form
Exercises
Unit 3 Conference enue Selection
Background and Direction
Dialogue 1 : Negotiating about Conference Venue
Dialogue 2 : Site Selection
Reading: Event Venue Selection
Practical Writing: Meeting Room Reservation Form
Exercises
Unit 4 Selling and Promoting Conventions
Background and Direction
Dialogue 1 : Bargaining for a Discount
Dialogue 2: Negotiating Conference Facilities
Reading: Event Planning Service
Practical Writing: Convention Registration Form
Exercises
Unit 5 Conference Registration
Background and Direction
Dialogue 1: Convention Registration
Dialogue 2: Registering at Conference
Reading: Convention Registration Service
Practical Writing: Call for Conference
Exercises
Unit 6 Catering Service for Convention
Background and Direction
Dialogue 1 : Catering Arrangement for a Seminar
Dialogue 2: Confirming Catering Service
Reading: Event Catering
Practical Writing: Catering Arrangement
Exercises
Unit 7 Post-conference Tour
Part Two Englist for Exhibitions
Unit 8 Talking about Exhibition Industry
Unit 9 Exhibition Planning and Marketing
Unit 10 Booking a Stand
Unit 11 Booth Installation and Dismantlement
Unit 12 Exhibition Logistics
Unit 13 Exhibition Reception
Unit 14 Post-exhibition Research and Analysis
Keys to Exercises
Appendix 1 Terminology for Exhibitions
Appendix 2 Sample Writing
Appendix 3 FAQ（Frequent Asked Questions）about Trade Show
參考書(shū)目
