外貿(mào)英語(yǔ)函電（高職高專(zhuān)商務(wù)英語(yǔ)實(shí)訓(xùn)系列教材；浙江省高校系列教材建設(shè)項(xiàng)目·商..
- 所屬分類(lèi)：
高職高專(zhuān)外..
- 作者：
徐騰飛，應(yīng)純艷 主編
- 出版社：
中國(guó)人民大學(xué)出版社
- ISBN：9787300155418
- 出版日期：2012-4-1
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原價(jià)：
￥29.00元
現(xiàn)價(jià)：￥23.30元
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圖書(shū)簡(jiǎn)介
本書(shū)為商務(wù)英語(yǔ)、國(guó)際貿(mào)易等外經(jīng)貿(mào)類(lèi)專(zhuān)業(yè)的必修專(zhuān)業(yè)技術(shù)課。根據(jù)國(guó)家教育部高職教改文件精神，本教材的編寫(xiě)以職業(yè)能力為本位，以實(shí)際工作過(guò)程為導(dǎo)向，以典型工作項(xiàng)目為主線(xiàn)，通過(guò)對(duì)外向型企業(yè)在開(kāi)張營(yíng)業(yè)、開(kāi)展業(yè)務(wù)及社會(huì)交往活動(dòng)過(guò)程中的典型書(shū)面溝通任務(wù)進(jìn)行分析，確定了“公司創(chuàng)始、業(yè)務(wù)運(yùn)曹和社會(huì)交往”三大項(xiàng)目模塊。本教材在內(nèi)容設(shè)計(jì)上層次分明，邏輯清晰，主線(xiàn)突出，基本涵蓋了外向型企業(yè)在國(guó)際商務(wù)活動(dòng)中主要的書(shū)面信函溝通寫(xiě)作任務(wù)，具有普遍性、適用性和實(shí)踐性的特點(diǎn)。
目錄
unit 1 new business opening
section 1 practice notice
section 2 company profile
section 3 product presentation
section 4 commercial advertisement
unit 2 credit investigation
section 1 letter of credit investigation
section 2 favorable reply
section 3 unfavorable reply
unit 3 establishment of business relations
section 1 letter of establishing business relations
section 2 favorable reply
section 3 unfavorable reply
unit 4 business negotiation
section 1 inquiry and offer
section 2 counter-offer and acceptance
unit 5 payment
section 1 l/c operation
section 2 other payment letters
unit 6 goods delivery
section 1 packing
section 2 shipment
unit 7 insurance and claims
section 1 insurance
section 2 claims
unit 8 transaction review
section 1 for acceptance
section 2 for dishonour
unit 9 agency
section 1 genera] agency
section 2 sole agency
unit 10 social communication
section 1 invitation
section 2 appointment
section 3 congratulations and wishes
section 4 reservation
appendix
part 1 commonly used vocabulary in international trade
part 2 commonly used contracts and agreements
part 3 relative documents and credits
references
