2023考研英語一真題答案解析（46-50）

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Section III Writing (30 points)

Part A(10 points)

【參考范文】

Notice

December 24,2022

Professor Smith is looking for a student to join his research program regarding campus sports activities.The duties of the position require that the student collects data on campussports activities to be analyzed by the research team. This includes observing various athletic events, speaking to student athletes, staff, and faculty,and documenting their experiences.

In addition to data collection, thestudent will also be responsible for organizing meetings with Professor Smith or other research team members to discuss project progress. The successful applicant should be highly organized, patient, and have a keen interest and knowledge in sports.

If you are interested in joining thisresearch program, please contact us at email@123.com to apply.

Students' Union

Part B (20 points)

【參考范文】

Unfolded in the elaborately painted cartoon is an eye-catching and thought-stimulating scene:some young men are rowing dragon boats,and a large number of people crowded to watch the game. An aged grandma turned to her spouse and said cheerfully:“it is wonderful that the Dragon Boat racing is getting increasingly lively in our village.”Apparently, what the cartoonist attempts to emphasize is the inheritance of traditional culture.

There is no denying that our Chinese, in recent years, have been attaching great importance to the carrying of the traditional culture and bringing it to vitality. Traditions are supposed to be inherited and advocated from one generation to another. Like tangible cultural heritages such as Great Wall and the Forbidden City, intangible cultural heritages like Peking Opera and celebration of traditional festivals are equally crucial. As a country consisting ofa great diversity of ethnic groups and with time-honored history and civilization, China abounds in intangible cultural heritages, which connect modern people to the historical past, allowing them to acquire a cultural and historical identity. Without cultural heritages, we would be rendered absolutely rootless and we would find it hard to cope with challenges at present and in the future.

However, the modernization process poses mounting threats to intangible heritages. It is also pathetic to see elderly people in possession of such legacies pass away without transmitting them to the younger generation. Confronted with those challenges, we should both preserve and rejuvenate our ancestral heritages sothat we can help contribute to cultural diversity of the world.

Part C

(46) AI can also be used to identify the lifestyles choices of customers regarding their hobbies,favorite celebrities,and fashions to provide unique content in marketing messages put out through social media.

【參考譯文】人工智能還可以用來識別出消費者生活方式的選擇，包括他們的愛好、最喜歡的名人和時尚，從而通過社交媒體發(fā)布的營銷信息來提供獨特的內(nèi)容。

(47) Some believe that Al is negatively impacting on the marketer's role by reducing creativity and removing jobs,but they are aware that it is a way of reducing costs and creating new information.

【參考譯文】一些人認(rèn)為，人工智能通過減少創(chuàng)造力和工作機(jī)會對營銷人員產(chǎn)生了負(fù)面影響，但他們也意識到，這是一種降低成本和創(chuàng)造新信息的方式。

(48) Algorithms used to stimulate human interactions are creating many of these concerns,especially as no-one is quite sure what the outcomes of using Al to interact with customers will be.

【參考譯文】用于刺激人際互動的算法正在引發(fā)許多此類擔(dān)憂，尤其是在沒有人非常確定使用人工智能與客戶互動的結(jié)果會是什么情況下。

(49)If customers are not willing to share data.AI will be starved of essential information and will not beable to function effectively or employ machine learning to improve its marketing content and communication.

【參考譯文】如果客戶不愿意分享數(shù)據(jù)，人工智能將缺乏必要的信息，無法有效地發(fā)揮作用，也無法使用機(jī)器學(xué)習(xí)來改善其營銷內(nèi)容和傳播。

(50)The non-intrusive delivery of the marketing message in a way that is sensitive to the needs of target customers is one of the critical challenges to the digital marketer.

【參考譯文】以一種對目標(biāo)客戶需求敏感的方式非侵入式地傳遞營銷信息是數(shù)字營銷人員面臨的關(guān)鍵挑戰(zhàn)之一。