電子商務(wù)英語(第2版)
- 所屬分類：
- 作者：
張?jiān)啤≈骶?/h6>
- 出版社：
人民郵電出版社
- ISBN：9787115227881
- 出版日期：2010-10-1
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原價(jià)：
￥29.00元
現(xiàn)價(jià)：￥21.80元
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圖書簡(jiǎn)介
本書在編寫的過程中突出強(qiáng)調(diào)讀者對(duì)于專業(yè)文獻(xiàn)的各方面的應(yīng)用能力，安排時(shí)文閱讀技巧、時(shí)文翻譯技巧、商務(wù)電郵寫作和工作場(chǎng)景用語等內(nèi)容。
本書分10個(gè)單元，共20篇課文和10篇閱讀材料，內(nèi)容涉及電子商務(wù)概述、電子商務(wù)的交易模式、電子商務(wù)安全技術(shù)、電子商務(wù)網(wǎng)上支付、電子商務(wù)物流管理、電子商務(wù)的系統(tǒng)實(shí)施、網(wǎng)絡(luò)營(yíng)銷和電子商務(wù)的行業(yè)應(yīng)用等10個(gè)方面，力求在向讀者提供豐富的電子商務(wù)英語詞匯及閱讀資料的同時(shí)，向讀者介紹目前電子商務(wù)運(yùn)營(yíng)的各個(gè)環(huán)節(jié)、內(nèi)容以及未來的發(fā)展動(dòng)向。
本書可作為高職高專院校電子商務(wù)、物流專業(yè)和金融管理等專業(yè)的教材，也可作為從事電子商務(wù)人員及其他自學(xué)者的學(xué)習(xí)用書。
目錄
Unit One Electronic Commerce Summary
Text A Electronic Commerce(EC) Theory
Text B Technological Platform of E-commerce
Skills of Understanding找出主題句，確定中心思想
Skills of Translation根據(jù)上下文/邏輯關(guān)系確定詞義
Skills of Business E-mail Writing回復(fù)工作邀請(qǐng)信
Skills of Oral Language in Working Condition第一天上班報(bào)到
Self-study Projecting the Economic Impact of the Internet
Unit Two Trading Modes of E-commerce
Text A Understanding B2C E-commerce
Text B What is B2B?
Skills of Understanding尋找重要事實(shí)和論據(jù)
Skills of Translation詞類轉(zhuǎn)換譯法
Skills of Business E-mail Writing求助信
Skills of Oral Language in Working Condition同事之間
Self-study Know Something About B2C E-commerce
Unit Three Security Technologies of E-commerce(Part One)
Text A Secure Electronic Transaction
Text B Security Techniques
Skills of Understanding猜測(cè)詞義
Skills of Translation詞的增減
Skills of Business E-mail Writing邀請(qǐng)信
Skills of Oral Language in Working Condition愉快地工作
Self-study Internet and EB Security
Unit Four Security Technologies of E-commerce(Part Two)
Text A Firewall
Text B Computing System Security Measures
Skills of Understanding推理和判斷
Skills of Translation正反譯與反正譯
Skills of Business E-mail Writing電話記錄
Skills of Oral Language in Working Condition工作中的解決之道
Self-study Achieving Electronic Privacy
Unit Five Payment of E-commerce on Net(Part One)
Text A Electronic Systems of Payments
Text B Electronic Payment & Taxation
Skills of Understanding確定作者的觀點(diǎn)和態(tài)度
Skills of Translation分譯與合譯
Skills of Business E-mail Writing給顧客寫郵件
Skills of Oral Language in Working Condition顧客就是上帝
Self-study Why isn't E-cash a common currency?
Unit Six Payment of E-commerce on Net(Part Two)
Text A The SET Protocol
Text B E-money
Skills of Understanding閱讀理解考查的重點(diǎn)
Skills of Translation被動(dòng)句型的翻譯
Skills of Business E-mail Writing用郵件進(jìn)行預(yù)訂
Skills of Oral Language in Working Condition預(yù)訂
Self-study Some Issues About E-commerce Payments
Unit Seven Logistics Management of E-commerce
Text A Logistics in Electronic Commerce
Text B Green Logistics
Skills of Understanding提高閱讀理解的幾個(gè)注意點(diǎn)
Skills of Translation定語從句的翻譯
Skills of Business E-mail Writing用郵件發(fā)起邀約
Skills of Oral Language in Working Condition Get It Running順利運(yùn)行
Self-study Logistics automation
Unit Eight Implementation of the E-commerce System
Text A The ABCs of ERP
Text B What is CRM?
Skills of Understanding英語閱讀技巧(著名新東方英語培訓(xùn)中心)
Skills of Translation倍數(shù)的譯法
Skills of Business E-mail Writing用郵件邀約共進(jìn)晚餐
Skills of Oral Language in Working Condition At A Restaurant餐宴用語
Self-study Evaluating the Performances of E-commerce Systems
Unit Nine Network Marketing
Text A Web Marketing Strategies
Text B Overview of Electronic Marketing Structure
Skills of Understanding閱讀理解題型介紹
Skills of Translation長(zhǎng)句的翻譯
Skills of Business E-mail Writing顧客意見反饋信
Skills of Oral Language in Working Condition下班之后
Self-study The Real Problem with Network Marketing and Multi-level Marketing(MLM)
Unit Ten Industry Applications of E-commerce
Text A The Impact of EC on the Travel Industry
Text B Advertising of E-commerce
Skills of Understanding影響閱讀速度的幾個(gè)障礙點(diǎn)
Skills of Translation常見的計(jì)算機(jī)英語及縮寫
Skills of Business E-mail Writing書寫簡(jiǎn)單的通知
Skills of Oral Language in Working Condition技術(shù)會(huì)議
Self-study Electronic Publishing: Assessing Opportunities and Risks
附錄1 譯文
附錄2 總詞匯表
附錄3 常用電子商務(wù)詞匯表
附錄4 屏幕英語
附錄5 考試樣卷
附錄6 電子商務(wù)網(wǎng)站集錦
Bibliography
