電子商務(wù)英語
- 所屬分類：
- 作者：
陳曉鳴，葉海鵬 主編
- 出版社：
北京大學(xué)出版社
- ISBN：9787301176030
- 出版日期：2010-8-1
-
原價：
￥22.00元
現(xiàn)價：￥17.60元
-
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圖書簡介
本書根據(jù)電子商務(wù)專業(yè)的實際需要，結(jié)合貿(mào)易、計算機(jī)及信息技術(shù)等專業(yè)英語的相關(guān)內(nèi)容編寫而成。本書內(nèi)容主要涉及網(wǎng)絡(luò)購物、網(wǎng)店運營、網(wǎng)絡(luò)溝通、網(wǎng)頁制作、網(wǎng)絡(luò)營銷、網(wǎng)絡(luò)支付、貿(mào)易術(shù)語、國際貿(mào)易等方面，全書貫徹“實時、實用、實際”的編寫思路，重點突出“夠用、能用、可用”的要求，力求將最常用的電子商務(wù)英語專業(yè)詞匯及用法集中呈現(xiàn)給學(xué)生。
本書可作為高職高專電子商務(wù)專業(yè)的英語教材，也可作為從事電子商務(wù)行業(yè)人員的培訓(xùn)教材。
目錄
Unit One Wonderful Internet
Blog What Can I Do on the Internet?
Intensive Reading What a Wonderful Net!
Extensive Reading Shop and Brand
Related Links The History of Nokia
Unit Two Online Shopping
Blog Shopping without Going Out!
Intensive Reading The Development of E-commerce
Extensive Reading Online Payment
Related Links Only in China: McDonald's Goes Online to Sell Consumer Goods China Eastern Airlines and Alibaba Group Form Strategic Alliance in E-commerce.
Unit Three Online Payment
Blog I Can Make It Now!
Intensive Reading Logistics
Extensive Reading International Trade through E-commerce
Related Links PayPal
Unit Four Web Design
Blog Learning Web Design
Intensive Reading The Structure of an HTML Page
Extensive Reading Web Layout Basics
Related Links Adobe
Unit Five Website Construction
Blog What Is the Best Software to Build a Personal Website?
Intensive Reading 5 Steps Setting up Your Business Website
Extensive Reading How to Build a Better Business or Personal Website.
Related Links How to Build Your Website around Your Customers in 5 Easy Steps
Unit Six Managing Online Business
Blog Open an E-shop
Intensive Reading Running a Business on the Internet
Extensive Reading E-business Models
Related Links Legend eBay.com
Unit Seven E-marketing
Blog My E-marketing
Intensive Reading The Year 1997 and E-marketing
Extensive Reading Start Advertising with Search Engine
Related Links Selling on Amazon.corn
Unit Eight Network Communication
Blog Internet Communication
Intensive Reading Microblogging
Extensive Reading Instant Messaging
Related Links Facebook
Unit Nine Trade Terms
Blog Price Terms
Intensive Reading Why Prices Are so Different in International Trade?
Extensive Reading Insurance
Related Links Aliexpress, Escrow and Alipay
Unit Ten Trading Global
Blog My Trading Global
Intensive Reading Exploring Distribution Channel Online
Extensive Reading E-marketing at Global Scale
Related Links Alihaba.com
附錄一 電子商務(wù)常用術(shù)語中英文對照表
附錄二 全球知名電子商務(wù)網(wǎng)站99例
附錄三 部分練習(xí)答案舉例
參考文獻(xiàn)
