商務(wù)英語閱讀
- 所屬分類：
- 作者：
王朝暉 主編
- 出版社：
對(duì)外經(jīng)濟(jì)貿(mào)易大學(xué)出版社
- ISBN：9787810787239
- 出版日期：2006-8-1
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原價(jià)：
￥33.00元
現(xiàn)價(jià)：￥24.80元
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圖書簡介
加入WTO后，我國與世界各國的經(jīng)濟(jì)交往與合作更加廣泛，國際商務(wù)活動(dòng)日益頻繁，市場(chǎng)對(duì)外經(jīng)貿(mào)人才的需求量成倍增長。面對(duì)這一形勢(shì)，培養(yǎng)和造就一大批既懂英語又有較扎實(shí)國際經(jīng)濟(jì)貿(mào)易、金融和商務(wù)方面知識(shí)的綜合人才是我們的當(dāng)務(wù)之急。
《商務(wù)英語閱讀》一書正是在此背景下孕育而生。本書宗旨是：用英語傳授經(jīng)濟(jì)貿(mào)易的基礎(chǔ)理論和基礎(chǔ)知識(shí)，對(duì)學(xué)生進(jìn)行全面的、嚴(yán)格的經(jīng)貿(mào)基礎(chǔ)理論教育，經(jīng)貿(mào)專業(yè)英語語言技能的培訓(xùn)，使學(xué)生既掌握經(jīng)濟(jì)貿(mào)易知識(shí)，又能用英語進(jìn)行經(jīng)貿(mào)工作，閱讀有關(guān)信息和最新發(fā)展的報(bào)道。
本書適合文秘、企業(yè)管理、財(cái)經(jīng)、外貿(mào)、商務(wù)英語等專業(yè)的學(xué)生及涉外工作人員學(xué)習(xí)使用。
目錄
Chapter One Economics
Introduction
Lesson One The Concepot of Economics
Lesson Two Microeconomice and Macroeconomics
Lesson Three The Income-Expenditure Model
Lesson Four How a Market Solves the Three Economic Problems
Lesson Five The Governor of the Market
Chapter Two International Trade
Introduction
Lesson One Reasons for International Trade
Lesson Two Benefits from International Trade
Lesson Three Trade-Related Theory
Lesson Four Problems in International Trade
Lesson Five Forms of International Trade
Chapter Three Marketing and Advertising
Introducition
Lesson One Definition of Marketing
Lesson Two Advertising
Lesson Three Markerting Mix
Lesson Four Objectives and Tasks of Advertising
Chapter Four Management
Introduction
Lesson One Management Functions
Lesson Two The Art of Management-The Eight of Management
Lesson Three The Effective Management Techniques
Lesson Four How to Be a Successful Manager
Lesson Five A Successful Law Firm-Jiangsu Sundy
Chapter Five Field of Accounting
Chapter Six International Finance
Chapter Seven Shipping and Transportation
Chapter Eight Business Contract
Chapter Nine Business Law
Chapter Ten Intellectual Property
Chapter Eleven Joint Venture & International Investment
Chapter Twelve Business Negotiation and Communication
Chpater Thirteen International Competition
References
