會(huì)展英語(yǔ)(高職高專規(guī)劃教材)
- 所屬分類：
高職高專經(jīng)..
- 作者：
黃晨，柯淑萍 編著
- 出版社：
浙江大學(xué)出版社
- ISBN：9787308055857
- 出版日期：2007-9-1
-
原價(jià)：
￥20.00元
現(xiàn)價(jià)：￥13.90元
-
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圖書(shū)簡(jiǎn)介
本書(shū)的使用對(duì)象為大專院校會(huì)展專業(yè)高年級(jí)學(xué)生，同時(shí)也適用于具有相當(dāng)英語(yǔ)水平的從事會(huì)展工作的專業(yè)人員、管理人員、翻譯人員和策劃人員。 本教材以特殊英語(yǔ)(ESP)的教學(xué)原則為指導(dǎo)，既考慮到現(xiàn)代外語(yǔ)教育對(duì)教材的意義和功能的更新，也注意到會(huì)展行業(yè)的理論與實(shí)踐結(jié)合的緊密性，通過(guò)各項(xiàng)訓(xùn)練任務(wù)，把會(huì)展行業(yè)的專業(yè)知識(shí)和英語(yǔ)語(yǔ)言能力的培養(yǎng)緊密地結(jié)合起來(lái)。 本教材由六大部分構(gòu)成，包括展前、展中、展后、會(huì)議、世界著名會(huì)展中心介紹和商務(wù)信函的寫作等。每個(gè)大部分由若干單元構(gòu)成，每個(gè)單元都有背景知識(shí)、情景對(duì)話、注釋、語(yǔ)料庫(kù)、句型倉(cāng)庫(kù)、練習(xí)等部分。練習(xí)部分包含語(yǔ)言能力的多種訓(xùn)練項(xiàng)目，如翻譯練習(xí)、角色對(duì)話、閱讀理解等。閱讀理解所選材料也緊緊圍繞會(huì)展這個(gè)中心，以期拓展學(xué)習(xí)者的視野，并能形成相關(guān)知識(shí)的鏈接。 本書(shū)還附有英漢對(duì)照的會(huì)展及會(huì)議的常用詞匯表，以便于讀者查找。
目錄
Section 1 Preparation for Exhibition(展前)
Unit 1 Choice ofVenues(場(chǎng)館選擇)
Background Information(背景知識(shí))
Situational Dialogues(情景對(duì)話)
Notes(注釋)
Words and Phrases Bank(語(yǔ)料庫(kù))
Sentence Storage(句型倉(cāng)庫(kù))
Exercises(練習(xí))
Unit 2 Exhibition Planning(展會(huì)策劃)
Background Information(背景知識(shí))
Situational Dialogues(情景對(duì)話)
Notes(注釋)
Words and Phrases Bank(語(yǔ)料庫(kù))
Sentence Storage(句型倉(cāng)庫(kù))
Exercises(練習(xí))
Unit 3 Costs of Attendance(參展費(fèi)用)
Background Information(背景知識(shí))
Situational Dialogues(情景對(duì)話)
Notes(注釋)
Words and Phrases Bank(語(yǔ)料庫(kù))
Sentence Storage(句型倉(cāng)庫(kù))
Exercises(練習(xí))
Unit 4 Exhibits Iurance(展品保險(xiǎn))
Background Information(背景知識(shí))
Situational Dialogues(情景對(duì)話)
Notes(注釋)
Words and Phrases Bank(語(yǔ)料庫(kù))
Sentence Storage(句型倉(cāng)庫(kù))
Exercises(練習(xí))
Unit 5 Booth Decorating(展位布置)
Background Information(背景知識(shí))
Situational Dialogues(情景對(duì)話)
Notes(注釋)
Words and Phrases Bank(語(yǔ)料庫(kù))
Sentence Storage(句型倉(cāng)庫(kù))
Exercises(練習(xí))
Unit 6 Cancellation of Participation(取消參展)
Background Information(背景知識(shí))
Situational Dialogues(情景對(duì)話)
Notes(注釋)
Words and Phrases Bank(語(yǔ)料庫(kù))
Sentence Storage(句型倉(cāng)庫(kù))
Exercises(練習(xí))
Unit 7 Advertisement(廣告)
Background Information(背景知識(shí))
Situational Dialogues(情景對(duì)話)
Notes(注釋)
Words and Phrases Bank(語(yǔ)料庫(kù))
Sentence Storage(句型倉(cāng)庫(kù))
Exercises(練習(xí))
Section 2 Procedure of Exhibition(展中)
Unit 1 Reception at the Hall(展臺(tái)接待)
Background Information(背景知識(shí))
Situational Dialogues(情景對(duì)話)
Notes(注釋)
Words and Phrases Bank(語(yǔ)料庫(kù))
Sentence Storage(句型倉(cāng)庫(kù))
Exercises(練習(xí))
Unit 2 Price Negotiation(價(jià)格談判)
Background Information(背景知識(shí))
Situational Dialogues(情景對(duì)話)
Notes(注釋)
Words and Phrases Bank(語(yǔ)料庫(kù))
Sentence Storage(句型倉(cāng)庫(kù))
Exercises(練習(xí))
Unit 3 Signing the Contract(簽訂合同)
Background Information(背景知識(shí))
Situational Di~ogues(情景對(duì)話)
Notes(注釋)
Words and Phrases Bank(語(yǔ)料庫(kù))
Sentence Storage(句型倉(cāng)庫(kù))
Exercises(練習(xí))
Unit 4 Sales Presentation／Demotration(銷售展示／演示)
Background Information(背景知識(shí))
Situational Dialogues(情景對(duì)話)
Notes(注釋)
Words and Phrases Bank(語(yǔ)料庫(kù))
Sentence Storage(句型倉(cāng)庫(kù))
Exercises(練習(xí))
Unit 5 Settling Complaints(處理投訴)
Background Information(背景知識(shí))
Situational Dialogues(情景對(duì)話)
Notes(注釋)
Words and Phrases Bank(語(yǔ)料庫(kù))
Sentence Storage(句型倉(cāng)庫(kù))
Exercises(練習(xí))
Unit 6 Settling an Account(付款方式)
Background Information(背景知識(shí))
Situational Di~ogues(情景對(duì)話)
Notes(注釋)
Words and Phrases Bank(語(yǔ)料庫(kù))
Sentence Storage(句型倉(cāng)庫(kù))
Exercises(練習(xí))
Section 3 Follow-up of Exhibition(展后)
Unit 1 Moving out Exhibits(撤展)
Background Information(背景知識(shí))
Situational Dialogues(情景對(duì)話)
Notes(注釋)
Words and Phrases Bank(語(yǔ)料庫(kù))
Sentence Storage(句型倉(cāng)庫(kù))
Exercises(練習(xí))
Unit 2 Contacts after the Exhibition(展后聯(lián)系)
Background Information(背景知識(shí))
Situational Dialogues(情景對(duì)話)
Notes(注釋)
Words and Phrases Bank(語(yǔ)料庫(kù))
Sentence Storage(句型倉(cāng)庫(kù))
Exercises(練習(xí))
Unit 3 Exhibition Results Analysis(展覽成效分析)
Background Information(背景知識(shí))
Situational DiMogues(情景對(duì)話)
Notes(注釋)
Words and Phrases Bank(語(yǔ)料庫(kù))
Sentence Storage(句型倉(cāng)庫(kù))
Exercises(練習(xí))
Section 4 Convention(會(huì)議)
Unit 1 Booking a Meeting(預(yù)定會(huì)議)
Background Information(背景知識(shí))
Situational Dialogues(情景對(duì)話)
Notes(注釋)
Words and Phrases Bank(語(yǔ)料庫(kù))
Sentence Storage(句型倉(cāng)庫(kù))
Exercises(練習(xí))
Unit 2 Convention Site Ipection(會(huì)議場(chǎng)地視察)
Background Information(背景知識(shí))
Situational Dialogues(情景對(duì)話)
Notes(注釋)
Words and Phrases Bank(語(yǔ)料庫(kù))
Sentence Storage(句型倉(cāng)庫(kù))
Exercises(練習(xí))
Unit 3 Convention Registration(會(huì)議登記)
Background Information(背景知識(shí))
Situational Dialogues(情景對(duì)話)
Notes(注釋)
Words and Phrases Bank(語(yǔ)料庫(kù))
Sentence Storage(句型倉(cāng)庫(kù))
Exercises(練習(xí))
Unit 4 Arranging Caterings for the Group(團(tuán)隊(duì)飲食安排)
Background Information(背景知識(shí))
Situational Dialogues(情景對(duì)話)
Notes(注釋)
Words and Phrases Bank(語(yǔ)料庫(kù))
Sentence Storage(句型倉(cāng)庫(kù))
Exercises(練習(xí))
Unit 5 Post conference Tour(會(huì)后旅游)
Background Information(背景知識(shí))
Situational Dialogues(情景對(duì)話)
Notes(注釋)
Words and Phrases Bank(語(yǔ)料庫(kù))
Sentence Storage(句型倉(cāng)庫(kù))
Exercises(練習(xí))
Section 5 IntroductiontoSome、7l協(xié)rldwideExhibitionCente
(國(guó)際著名會(huì)展中心介紹)
Section 6 Business Letter Writing(商務(wù)信函書(shū)寫)
Unit 1 The Secret to Effective Business
Communication(進(jìn)行有效的商務(wù)溝通的秘訣)
Unit 2 Sample Lette(信件范文)
Appendix(附錄)
一、部分參考答案
二、分類詞匯表
三、常用詞匯表
四、亞洲博覽會(huì)一般表格
五、部分國(guó)際展覽專業(yè)網(wǎng)站搜索
六、主要參考書(shū)目
